Prospective clients often ask: “how much coverage can you get me?” Before hiring a PR, you need to understand whether or not you have a...

The greatest catch-22 young companies tend to face in growing and marketing their business is this: you need to grow your brand to make...

As the saying goes: “Advertising is what you pay for, PR is what you pray for.” Unlike advertisers, who pay for coverage, PR...

Put simply, PR professionals work on behalf of brands or individuals to protect and enhance their reputations, but here is an official...