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What is public relations?

Put simply, PR professionals work on behalf of brands or individuals to protect and enhance their reputations, but here is an official definition from the Public Relations Consultants Association:

“Public Relations, or 'PR', is all about the way organisations communicate with the public, promote themselves, and build a positive reputation and public image.

The way an organisation is represented in the media has a huge impact on how people perceive it. PR professionals try to influence the media to represent their organisation positively and communicate key messages.”


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