PR Insights on Expertise, Media & Reputation

Ideas from the intersection of expertise, media and reputation.

Our Insights section explores the changing relationship between expertise, influence and the media.

We look at how specialists can contribute meaningfully to public conversations, how organisations can make better use of the knowledge inside them and how communications can build genuine authority rather than visibility for its own sake.

Topics include healthcare communications, thought leadership, cyber security, technology, finance, workplace issues, expert positioning, media relations and the changing news environment.

LATEST INSIGHTS

What makes an expert useful to a journalist?The anatomy of a successful newsjacking opportunity Being well-regarded isn’t the same as being well-known Why AI tools are starting to decide who the experts are How healthcare experts can comment on breaking health stories without compromising credibility What the Jaguar Land Rover attack taught British boards about cyber risk Is your business ready for 24-hour cyber incident reporting?Cyber security has a communications problem, and more noise isn’t the answer The cyber security expert journalists actually want to speak to Why cyber companies should stop communicating only with other cyber people Budget day creates a flood of financial experts. Journalists remember who got there first.Why personal finance experts have become some of Britain’s most valuable media voices Who should speak for a company when something goes wrong?The Employment Rights Act needs an HR spokesperson. Is it you?Why HR leaders should be part of the public conversation about AI and work When should a founder become the public face of the business?The difference between media coverage and authority

Amy Cuthbertson Associates

Ideas from the intersection of expertise, media and reputation.

Amy Cuthbertson Associates