THE PROTEIN BAKERY
Brief: A 2-month campaign to generate brand awareness and purchase intent for these protein bars, which were launching at Holland & Barrett.
Approach: Media relations strategy focused on recipes, product placement and competitions.
·Launch announcement, competition and recipe in My Weekly online.
·Inclusion in a feature on protein bars and shakes via Express Online.
·Launch announcement and competition in Good Housekeeping, Woman & Home, Cosmopolitan, House Beautiful, Country Living, Red, Marie Claire, Good to Know, Ideal Home, What’s On TV, Real People, Celebs Now, Life! Death! Prizes!, Woman, Woman’s Weekly, Men’s Health, Women’s Health, Woman’s Own and Runner’s World.
·Product placement in Top Sante, Abingdon Living, Banbury Living, Bristol Living, Cheltenham Living, Chichester & Arundel Lifestyle, Coastal Living, Cotswolds Lifestyle, Horsham Living, Leamington Spa & Warwick Living, Ludlow Lifestyle, Malvern Living, Marlborough Living, Mendip Living, New Forest Living, Newmarket & Ely Living, North Devon Living, Solihull Living, Southams Lifestyle, Stratford-Upon-Avon Living, Taunton Living, Tunbridge Wells Lifestyle, West Dorset Living, Winchester Lifestyle, Wokingham & Bracknell Lifestyle, Worthing Lifestyle, Yeovil & The Blackmore Vale Lifestyle.