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Consumer and entertainment communications built on real expertise.
ACA works across consumer entertainment, from TV, books and toys to beauty and food and drink, helping clients earn attention in a crowded market.
Depending on budget, that can mean a launch event, a press trip, trade and consumer media relations, product reviews and roundups, influencer campaigns, celebrity involvement and so much more.
Where a brand is built around an expert, such as a hairdresser or make-up artist, that expertise becomes part of the story itself: founder interviews, and the expert demonstrating their own looks using the new products.
We work with consumer and entertainment businesses launching something genuinely new, whether that’s a product range, a book, TV show or a brand entering a new market, where there is a strong story, innovation or expert proposition to build on.
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