CHRISTMAS GIFTING

Brands: Disney, Warner Brothers, John Adams and Vivid via Norton PR. 

Brief: Generate coverage across British national print and online platforms in 2018 and 2019.

Approach: 

· Specialist family and toy communications agency, Norton PR supplied a look book containing the top 40 toys, their associated retailers and RRPs 

· Cultivated strong relationships with gift guiding editors

· Hit the phones daily for maximum coverage

· Responded to news alerts

Results:

· 2019 saw 322 pieces of coverage in publications including Heat, The Sun, Daily Star and Daily Mirror to name but a few.

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