Brands: Disney, Warner Brothers, John Adams and Vivid via Norton PR.
Brief: Generate coverage across British national print and online platforms in 2018 and 2019.
· Specialist family and toy communications agency, Norton PR supplied a look book containing the top 40 toys, their associated retailers and RRPs
· Cultivated strong relationships with gift guiding editors
· Hit the phones daily for maximum coverage
· Responded to news alerts
· 2019 saw 322 pieces of coverage in publications including Heat, The Sun, Daily Star and Daily Mirror to name but a few.