THE SOHO JUICE CO.
Brief: Four-month launch campaign for this vegan, low calorie, environmentally-friendly range of soft drinks.
Approach: Bread and butter media relations including product and cocktail recipe placements.
·Steph's Packed Lunch (Channel 4)
·Good To Know
·What's on TV
·Life! Death! Prizes!
·My Weekly x 3
·Christmas Magazine (3 pages of The Soho Juice Co. cocktails)
·Lose Weight, Feel Great
·Pick Me Up!
·What The Redhead Said
·The brand had the highest share of voice of its competitors.