CAMPAIGNS

THE SOHO JUICE CO.

 

Brief: Four-month launch campaign for this vegan, low calorie, environmentally-friendly range of soft drinks.

 

Approach: Bread and butter media relations including product and cocktail recipe placements.

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Results:

·Steph's Packed Lunch (Channel 4)

·Red 

·Good Housekeeping 

·Prima 

·Marie Claire

·Cosmopolitan 

·Women's Health 

·Men's Health 

·House Beautiful 

·Country Living

·Good To Know 

·Celebs Now 

·What's on TV 

·Woman 

·Woman's Weekly 

·Woman's Own 

·Life! Death! Prizes! 

·Real People

·My Weekly x 3

·Christmas Magazine (3 pages of The Soho Juice Co. cocktails)

·Guardian Weekend

·Sunday Express

·Lose Weight, Feel Great

·Pick Me Up!

·UKMums.tv

·What The Redhead Said

·The brand had the highest share of voice of its competitors.