LAUNCH

LAUNCH

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Who is this package for?

This package is ideally suited to those with a time-bound project in mind such as a product launch.

 

What is included in this package?

• We identify what is new or unique about you and your brand

• We create a professionally written press release

• If required, we source, commission, brief and direct a professional photo shoot to illustrate your story

• We pitch your story to the right journalists and influencers at the most suitable media platforms

• We provide you with a full PR coverage report

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What does creating your story involve?

• An interview over the phone or video call to ask questions and identify your story

• A press release is written by a professional journalist

• Where relevant, multiple versions of the story are written, tailored to the specific audience

• Final version(s) will be sent to you for any amendments and approval

• The story belongs to you; you can add it to your brochure, website or social media

The pitch

• To ensure your story reaches your customers, we pitch to our network of media contacts across newspapers, magazines, TV, radio, websites, blogs or specialist publications - wherever it fits best.

• To maximise coverage from journalists, bloggers and influencers we follow-up leads with multiple calls and emails.

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How do you evaluate?

• We inform you of what we have done and where you will be featured via a PR coverage report.

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