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LAUNCH

Image by Korie Cull
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LAUNCH

Who is this package for?

This package is ideally suited to those with a time-bound project in mind such as a product launch.

 

What is included in this package?

  • We identify what is new or unique about you and your brand

  • We create a professionally written press release

  • If required, we source, commission, brief and direct a professional photo shoot to illustrate your story

  • We pitch your story to the right journalists and influencers at the most suitable media platforms

  • We provide you with a full PR coverage report

What does creating your story involve?

  • An interview over the phone or video call to ask questions and identify your story

  • A press release is written by a professional journalist

  • Where relevant, multiple versions of the story are written, tailored to the specific audience

  • Final version(s) will be sent to you for any amendments and approval

  • The story belongs to you; you can add it to your brochure, website or social media


The pitch

  • To ensure your story reaches your customers, we pitch to our network of media contacts across newspapers, magazines, TV, radio, websites, blogs or specialist publications - wherever it fits best.

  • To maximise coverage from journalists, bloggers and influencers we follow-up leads with multiple calls and emails.

How do you evaluate?

  • We inform you of what we have done and where you will be featured via a PR coverage report.

How does this package differ from the pay by results package?

  • You pay agency day rate for a set period of time "the term" as opposed to paying per piece of coverage we generate.

Let's chat about how we can help your business.