Brand: Japonesque professional makeup and accessories.
Brief: To launch Japonesque on British shores.
· Built a groundswell among beauty bloggers and ‘the new breed of celebrities’ on YouTube
· Cultivated strong relationships with makeup artists who would mention the brand in beauty interviews
· Created tons of beautifully designed content for social channels
· Built and nurtured a highly engaged social community
· Hired a celebrity to introduce the brand to traditional media
· Targeted beauty news, reviews, features and stories in traditional media
· Within a year, the brand was averaging 80 pieces of coverage per month
· Won a Pure Beauty Award for the launch of the ‘Safari’ brush
· This previously unknown brand was dubbed “iconic” by a number of well-known bloggers and vloggers