BLACK TOWER WINES
Brand: Black Tower Wine via Pico Communication.
Brief: Support NPD and multi-year sponsorship of Tough Mudder.
· Black Tower Mudder Tribes led by celebrities and influencers, ran at each regional event
· A celebrity ambassador promoted the Tough Mudder sponsorship and limited edition bottles in a series of interviews
·Scheduled a series of competitions to win wine and Tough Mudder tickets across target publications to coincide with each regional event
· Oversaw the production of filming and photography which furnished social media manager with content to promote the sponsorship between March and October
· Launched the Deliciously Light range in trade and consumer media
· Organised for it to be evaluated for Slimming World SYNs
· Created a campaign with Slimming World influencers which led to reviews, food and wine pairings and competitions, emphasising low SYN count
· Placed and wrote trade adverts on Black Towers low alcohol offering
· Launched seasonal dressed bottles
· Secured weekly food and wine pairing columns in MyWeekly (UK) and Woman's Way (Ireland)
· 2017 - 2018: KPIs (58) v coverage achieved (280)
· 2018 - 2019: KPIs (58) v coverage achieved (185)