BLACK TOWER WINES

Brand: Black Tower Wine via Pico Communication. 

 

Brief: Support NPD and multi-year sponsorship of Tough Mudder. 

 

Approach: 

· Black Tower Mudder Tribes led by celebrities and influencers, ran at each regional event

· A celebrity ambassador promoted the Tough Mudder sponsorship and limited edition bottles in a series of interviews

·Scheduled a series of competitions to win wine and Tough Mudder tickets across target publications to coincide with each regional event

· Oversaw the production of filming and photography which furnished social media manager with content to promote the sponsorship between March and October

· Launched the Deliciously Light range in trade and consumer media

· Organised for it to be evaluated for Slimming World SYNs

· Created a campaign with Slimming World influencers which led to reviews, food and wine pairings and competitions, emphasising low SYN count

·  Placed and wrote trade adverts on Black Towers low alcohol offering

· Launched seasonal dressed bottles

· Secured weekly food and wine pairing columns in MyWeekly (UK) and Woman's Way (Ireland)

 

Results:

· 2017 - 2018: KPIs (58) v coverage achieved (280)

· 2018 - 2019: KPIs (58) v coverage achieved (185)

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