BERKLEY CARE GROUP
Brand: Berkley Care Group via Norton PR.
Brief: It is no secret that the care sector is in crisis. This group wish to use public and media relations to communicate that their homes are safe havens for the elderly.
Approach: News-jacking to ensure Andrew Winstanley, the CEO owns the care home space in the media.
·2 Newsnight features
·2 Channel 4 News interviews
.11 LBC interviews
.3 Sky News interviews
.1 BBC News interview
.1 Capital Radio interview
.2 Heart interviews
.1 full page in Woman & Home
.1 article on Sky News' website
.1 article on BBC News' website
.Homes featured on BBC Midlands and BBC South Today
.3 BBC Radio Oxford pieces
.1 BBC Radio Kent interview
**Please note this is a live account which began in May.