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Image by Roma Kaiuk




Brief: It is no secret that the care sector has been in crisis during the pandemic. This group wanted to use public and media relations to communicate that their homes are safe havens for the elderly.


Approach: News-jacking to ensure Andrew Winstanley, the CEO owned the care home space in the media.



·2 Newsnight features

·2 Channel 4 News interviews

.11 LBC interviews

.3 Sky News interviews

.1 BBC News interview

.1 Capital Radio interview

.2 Heart interviews

.1 full page in Woman & Home

.1 article on Sky News' website

.1 article on BBC News' website

.Homes featured on BBC Midlands and BBC South Today

.3 BBC Radio Oxford pieces

.1 BBC Radio Kent interview

*Please note we were white labelling for Norton PR with this project.

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